Digital Marketing Specialist / Team Lead

Digital Services · Richmond, Virginia
Department Digital Services
Employment Type Full Time
Minimum Experience Manager/Supervisor
Compensation $60,000 - $70,000

About NetSearch

 

NetSearch Digital Marketing is an independent, full-service digital marketing agency in Richmond, (VA) providing Search Engine Optimization (SEO), Pay Per Click (PPC), and web design services. Our central goal is to help our clients grow by simplifying digital marketing and delivering leads. We offer a diverse set of digital marketing solutions combined with a web design team that helps our clients achieve their goals. With PPC, SEO, Web, Remarketing, Facebook and LinkedIn advertising; Reputation Management applications, Live Chat services, and more, we can help our clients with whatever digital challenges they might face.

 

We always pride ourselves on our one-on-one customer service and commitment to transparency. Each account is assigned a dedicated client service person and a digital specialist who’s always available to talk through the project and make sure our clients are getting what they need. Our core values are baked into everything we do – Reliable & Accountable, Always Solution Focused, Passionate about Client Success, and Work as a Team.

 

NetSearch started in 2006 with a small team of web experts who wanted to create an agency that really excelled at both customer service and our core services. We’ve grown since then but we’re still a small team, and we see it as having the best of both worlds – we have the knowledge and capabilities of larger companies, but we’re still small enough to provide individual attention and care to every client. We have approximately 400 clients and have been included on the INC 5000 Fastest Growing Businesses list for seven years.  At the end of the day, what sets us apart from a lot of agencies is that we really care about helping our clients succeed.

 

Job Description

The Digital Marketing Team Lead reports directly to the Digital Services Manager. The team lead is responsible for championing the company’s core values and assuring their team members campaigns meet their goals. In addition to developing existing team members digital marketing skills and training digital marketing strategy to new NetSearchers.

 

Responsibilities

  • Manage a team of digital marketing services team members.
  • Ensure team members are meeting the goals of their campaigns. Assist with strategy development and implementation.
  • Review team members account performance and conduct weekly check-ins with each team member to review their hit list accounts. Provide direction and assistance in helping them get those accounts off the hit list.
  • Monitor the brand performance that your team members manage and make sure the entire brand is meeting goal expectations. Collaborate with internal stakeholders on brand insights and strategy development for that brand.
  • Coordinate with other department’s team leaders in solving issues with clients.
  • Conduct quarterly and bi-annual assessments for team members.
  • Provide strategy training for new NetSearchers for our provided packages.
  • Evaluate processes and standard operating procedures and collaborate with Digital Services Manager to enhance program or package performance.
  • Coordinate with Digital Services Process Team Lead on resolving issues with team members task completion.
  • Assist with prospecting questions from sales or client services team members.

Core Responsibilities Expanded

  • Manage a team of digital marketing services team members.
    • Communicate company initiatives to team members and answer any questions.
    • Monitor the team members out of office time to make sure it falls in line with company policies.
    • Ensure team members are following company policies.
  • Ensure team members are meeting the goals of their campaigns. Assist with strategy development and implementation.
    • Review team members campaign goals to make sure they’re achievable.
    • Field any questions team members may have about achieving success for their campaign.
    • Monitor team members CPRs and overall performance scores for managed campaigns to identify accounts that need improvement.
  • Review team members account performance and conduct weekly check-ins with each team member to review their hit list accounts. Provide direction and assistance in helping them get those accounts off the hit list.
    • Conduct a one on one with each team member and discuss the items you have identified in the previous task. Collaborate with them in developing the strategy and insights needed to achieve account success.
    • Monitor their overall PPC and SEO performance ensuring they’re hitting 60 / 30 / 10.
  • Monitor the brand performance that your team members manage and make sure the entire brand is meeting goal expectations. Collaborate with internal stakeholders on brand insights and strategy development for that brand.
    • Review brand CPRs and meet with brand specialists to identify issues, opportunities and trends.
  • Coordinate with other department’s team leaders in solving issues with clients.
  • Conduct quarterly and bi-annual assessments for team members.
  • Provide strategy training for new NetSearchers for our provided packages.
  • Evaluate processes and standard operating procedures and collaborate with Digital Services Manager to enhance program or package performance.
  • Coordinate with Digital Services Process Team Lead on resolving issues with team members task completion.
  • Assist with prospecting questions from sales or client services team members.

Qualifications

  • 3+ years of Search Engine Optimization experience
  • 3+ years of Google Ads and Bing Ads account management
  • BS/BA degree preferred (Business, Economics, Marketing, Mathematics, or Computer Science)
  • Google Ads Certified, Google Analytics Certified, and/or achieved Google Ads Nano-Degree
  • Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, and Google Search Console
  • Strong proficiency in HTML and CSS. Proficiency in JavaScript.
  • Proficient in Facebook Ads and LinkedIn Ads
  • The ability to switch between individual and team tasks
  • Goal oriented personality with a passion for Digital Marketing

 Benefits & Perks

  • Health, Vision, & Dental Insurance 
  • Life, AD&D and Long-Term Disability Insurance 
  • 401(k) 
  • Paid Time Off (PTO) 
  • Work From Home (WFH)
  • Time off for Medical/Dental Appointments 
  • Optional Work Schedule 
  • Bring your Dog to Work Day 
  • Luncheons, Stand up Huddles, Wellness, Special Events
  • Community Service
  • Complimentary Snack Station 
  • Friday 3 pm dismissal

 

NetSearch is proud to be an equal opportunity employer without regard to race, religion, color, sex, gender, sexual orientation, pregnancy, age, national origin, ancestry, physical or mental disability, medical condition, marital status, ethnicity, alienage, military or veteran status, genetic information, or any other protected classification, in accordance with applicable federal, state, and local laws.

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  • Location
    Richmond, Virginia
  • Department
    Digital Services
  • Employment Type
    Full Time
  • Minimum Experience
    Manager/Supervisor
  • Compensation
    $60,000 - $70,000