Digital Marketing Specialist

Digital Services · Richmond, Virginia
Department Digital Services
Employment Type Full Time
Minimum Experience Experienced
Compensation $55,000-$70,000

About NetSearch


NetSearch Digital Marketing is an independent, full-service digital marketing agency in Richmond, (VA) providing Search Engine Optimization (SEO), Pay Per Click (PPC), and web design services. Our central goal is to help our clients grow by simplifying digital marketing and delivering leads. We offer a diverse set of digital marketing solutions combined with a web design team that helps our clients achieve their goals. With PPC, SEO, Web, Remarketing, Facebook and LinkedIn advertising; Reputation Management applications, Live Chat services, and more, we can help our clients with whatever digital challenges they might face.


We always pride ourselves on our one-on-one customer service and commitment to transparency. Each account is assigned a dedicated client service person and a digital specialist who’s always available to talk through the project and make sure our clients are getting what they need. Our core values are baked into everything we do – Reliable & Accountable, Always Solution Focused, Passionate about Client Success, Work as a Team


NetSearch started in 2006 with a small team of web experts who wanted to create an agency that really excelled at both customer service and our core services. We’ve grown since then but we’re still a small team, and we see it as having the best of both worlds – we have the knowledge and capabilities of larger companies, but we’re still small enough to provide individual attention and care to every client. We have approximately 450 clients and have been included on the INC 5000 Fastest Growing Businesses list for six years.  At the end of the day, what sets us apart from a lot of agencies is that we really care about helping our clients succeed.


Job Description


As a Digital Marketing Specialist you will drive revenue growth through Search by aligning both Organic & Paid Search strategies and maximize Search Engine coverage and efficiency. You will work with client websites optimizing content for Search engines. You will operate on both a strategic and tactical level, covering all aspects of digital advertising including campaign management, optimization, creative testing, and metrics.


Responsibilities


Key responsibilities include, but not limited to:


  • Daily SEM management of 15-20 clients
  • Boost organic visibility of client web properties through on-page and off-page SEO optimizations
  • Writing, Editing, and Uploading content to client’s web properties and landing pages
  • Modify HTML and CSS elements of client’s web properties
  • Handle daily execution of Google Ad accounts. This includes Search, Display, Video, and Shopping campaigns
  • Utilize diagnostic tools to identify issues and opportunities of SEM Services
  • Collect and analyze SEM metrics, synthesize results and identify optimizations.
  • Monitor industry news, trends, and shifts to align with evolving SEM strategies.
  • Collaborate and communicate issues and opportunities to internal stakeholders
  • Forecasting and reporting of Search Engine Marketing services


Qualifications


  • 3+ years of Search Engine Optimization experience
  • 3+ years of Google Ads and Bing Ads account management
  • BS/BA degree preferred (Business, Economics, Marketing, Mathematics, or Computer Science)
  • Google Ads Certified, Google Analytics Certified, and/or achieved Google Ads Nano-Degree
  • Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, and Google Search Console
  • Strong proficiency in HTML and CSS. Proficiency in JavaScript.
  • Proficient in Facebook Ads and LinkedIn Ads
  • The ability to switch between individual and team tasks
  • Goal oriented personality with a passion for Digital Marketing


 Benefits & Perks


  • Health, Vision, & Dental Insurance 
  • Life, AD&D and Long-Term Disability Insurance 
  • 401(k) 
  • Paid Time Off (PTO) 
  • Work From Home (WFH)
  • Time off for Medical/Dental Appointments 
  • Optional Work Schedule 
  • Bring your Dog to Work Day 
  • Luncheons, Stand up Huddles, Special Events
  • Community Service
  • Complimentary Snack Station 
  • Friday 3 pm dismissal


NetSearch is proud to be an equal opportunity employer without regard to race, religion, color, sex, gender, sexual orientation, pregnancy, age, national origin, ancestry, physical or mental disability, medical condition, marital status, ethnicity, alienage, military or veteran status, genetic information, or any other protected classification, in accordance with applicable federal, state, and local laws.

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  • Location
    Richmond, Virginia
  • Department
    Digital Services
  • Employment Type
    Full Time
  • Minimum Experience
    Experienced
  • Compensation
    $55,000-$70,000